As devoted dog owners, we all want the very best for our four-legged companions. From daily walks to cosy beds and games of fetch, everything we do reflects our love and care. But one of the most important decisions we make is about what we feed them - and it turns out, many of us are prioritising the same things.
A recent survey by All About Dog Food asked 1,266 dog owners a simple but powerful question:
"What's the first thing you look for in a dog food?"
Here’s how they responded:
🐾 The Survey Results at a Glance
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High Meat Content – 55% (702 votes)
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Natural Ingredients – 9.9% (125 votes)
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Hypoallergenic – 7% (89 votes)
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Clear Labelling – 6.2% (79 votes)
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Grain-Free – 9.6% (122 votes)
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Flavour – 1.5% (19 votes)
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UK Made – 4.1% (52 votes)
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Price – 4.5% (57 votes)
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Company Ethic – 1.7% (21 votes)
What Dog Owners Care About Most
The overwhelming favourite? High meat content. Over half of the respondents (55%) prioritise a meat-rich diet — and with good reason. Dogs thrive on high-quality protein, which supports energy, muscle development, and overall health.
Closely following were preferences for natural ingredients and grain-free recipes, which reflect a growing shift towards more wholesome, unprocessed diets that support better digestion and reduce the risk of intolerances.
Also ranking highly were factors like hypoallergenic qualities, transparent labelling, and food made right here in the UK - showing that trust and clarity are just as important as nutrition.
How Wolfworthy Recipes Align with What Matters
Explore our full range of grain-free recipes:
🐾 Wolfworthy Original Recipe
🐟 Wolfworthy Oily Fish Recipe
If these results resonate with you, you’re not alone - and you're exactly who Wolfworthy was made for. Our recipes have been thoughtfully designed to meet the needs of discerning dog owners and dogs with sensitive tummies alike.
Here’s how our recipes stack up:
1. High Meat Content
Wolfworthy recipes are made with 80% meat or fish, mirroring the natural diet of wild canines. This supports strong muscles, steady energy, and overall vitality.
2. Natural Ingredients
Every ingredient is 100% natural - no artificial colours, flavours, or preservatives. Just real food, simply prepared.
3. Grain-Free
We skip the grains to make our recipes easier to digest and suitable for dogs with common grain sensitivities.
4. Hypoallergenic Approach
Both recipes are made with limited, carefully selected ingredients to help reduce the risk of allergies and intolerances.
5. Clear Labelling
We believe you deserve to know exactly what’s in your dog’s bowl — that’s why our ingredients are clearly listed and easy to understand.
6. Made in the UK
Wolfworthy is proudly produced in the UK, supporting local suppliers and helping us maintain high standards with a lower carbon footprint.
7. Ethical Sourcing
We care about where our ingredients come from, choosing only responsible, high-welfare suppliers that align with our values.
Quality Without Compromise
Only 4.5% of dog owners in the survey listed price as their top concern - but we know that value matters. That’s why our recipes are competitively priced for their quality, giving your dog high quality nutrition without the inflated price tag.
Flavour That Dogs Actually Love
Let’s not forget the 1.5% who put flavour first. After all, what good is a healthy meal if your dog won’t eat it? Wolfworthy recipes are naturally aromatic, meaty, and a favourite even with fussy eaters. Just ask the dogs who will do anything for a single piece during training!
Final Thoughts: Why More Owners Are Choosing Smarter Dog Food
The All About Dog Food survey shows a clear trend: more and more owners are demanding better from their dog’s diet - more meat, fewer fillers, real ingredients, and honest labelling.
Wolfworthy delivers on all of those, and more. Whether you’re just starting your dog’s journey with us or you’re already part of the pack, you can trust that every Wolfworthy recipe is made with care, quality, and your dog’s wellbeing at heart.
Discover the difference with Wolfworthy today and give your dog the food they deserve.
