Problem Identification

The truth about most dog food

Most dog food is so low in real meat, full of artificial additives and packed with grain, that it bears little resemblance to the natural diet that dogs evolved to eat.  

Worse still, it is designed to maximise company profits rather than maximise your dog's health.  So it can contain cheap animal by-products such as wool, feathers, hair, horns and hoof cuts.

With such low-grade animal ingredients in the recipe, many companies stuff their dog food full of wheat, maize, soya and dairy products to increase the protein levels. 

Finally, to this unnatural food, they add oils, fats, sugar and salt to make it taste better, artificial preservatives to improve shelf-life and artificial colours to attract human buyers.

It is no wonder that this poor quality dog food can lead to all sorts of health problems including:


  • Increased risk of cancer
  • Weakened immune system
  • Diabetes
  • Hypertension
  • Skin allergies
  • Liver failure
  • Hyperactive behaviour


    • Putrid gas
    • Diarrhoea
    • Dull coat
    • Heavy shedding
    • Epilepsy
    • Vomiting
    • Heart disease


    • Ear infections
    • Kidney disease
    • Stunted growth
    • Weakened bones
    • Bad breath
    • Bowel disease
    • Obesity

    Wolfworthy Thumbnail

    Made without Compromise

    Wolfworthy is completely different.  Based on the natural diet of the Grey Wolf, it is high in animal protein and contains NO grain, which makes it wholesome, healthy & delicious!

    Dogs and wolves split from a common ancestor roughly 35,000 years ago.  They are so close that they share the same digestive systems and 99.8% of DNA.  In fact, dogs are considered a subspecies of the Grey Wolf, Canis Lupus and are called Canis Lupus Familiaris.

    We believe that our dogs live long, healthy and active lives when they are fed the wholesome natural food that they evolved to eat.  That is why we developed Wolfworthy, a delicious food based on the natural whole prey diet of the Grey Wolf.  This includes Freshly Prepared Meat, Offal, Fruit, Vegetables, Herbs & Botanicals.

    We use real meat and real vegetables in our natural recipe.  It contains absolutely NO artificial colours, NO artificial flavours and NO artificial preservatives.  There are NO GM ingredients, NO added sugar and NO added salt.


    If a long, healthy and active life for your dog is important to you then feed them Wolfworthy